The studio worked alongside Soul Inventions on the design journey of a single, uncompromising power source that provides users a fluid way of charging devices that accommodates an "on the go" lifestyle.
Soul Power is a portable power solution that boosts a mighty 44,300 mAh (155W) power delivery system, an industry-first 15W wireless charging capability, 120W pure sine wave AC outlet, car jump starter, 100W USB-C & 60W QC4.0 ports.
As a young startup, we identified the enormous potential in the vision of its team that required improving the message and identity renewal.
We deliver a brand that refers to a turbine, it gives movement and tells us constant renewal, continuity, and energy, like the YIN YAN.
The choice of color is strident, with a bright contrast between cold and warm palettes that represents the energy of the sun with all its spectra.