Project
Soul
Power
- Year 2019
- Client Soul Inventions
- Work Product Design
Brand Design
The studio worked alongside Soul Inventions on the design journey of a single, uncompromising power source that provides users a fluid way of charging devices that accommodates an "on the go" lifestyle.
Soul Power is a portable power solution that boosts a mighty 44,300 mAh (155W) power delivery system, an industry-first 15W wireless charging capability, 120W pure sine wave AC outlet, car jump starter, 100W USB-C & 60W QC4.0 ports.
- Year 2019
- Client Soul Inventions
- Work Product Design
Brand Design
It all starts with the right preliminary analysis, understanding layouts, limitations, and finding the best electronic performance across all the devices.
Brand
Design
As a young startup, we identified the enormous potential in the vision of its team that required improving the message and identity renewal.
We deliver a brand that refers to a turbine, it gives movement and tells us constant renewal, continuity, and energy, like the YIN YAN.
The choice of color is strident, with a bright contrast between cold and warm palettes that represents the energy of the sun with all its spectra.
Applications of the brand identity like graphic, palette, and marketing content have all been cohesively designed as a part of the brand renewal process.
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